Thursday, April 24, 2014

Nova Scotia Looks For More US Visitors

Nova Scotia is looking to an old friend in hopes of boosting tourism. The province launched a ambitious marketing campaign in the Boston area to attract more first time US visitors. The tourism agency is leading the efforts which will focus on TV, newspaper and online ads. CEO Patrick Sullivan says the return of the Yarmouth ferry may also give tourism a boost this summer.

Sullivan says as part of the campaign they have bought room for signage behind home plate at Fenway Park for 10 games beginning April 29. However, he says the ads will really heat up in May.