The province is working with tourism operators to attract more first time visitors to Nova Scotia. Economic and
Rural Development and Tourism Minister Graham Steele says the new five-year strategy helps to encourage tourists to make Nova Scotia their first choice and stop. The Nova
Scotia Tourism Agency has already started to implement many aspects of the long-term strategy, such as
a new tourism brand and marketing campaign.
The long-term tourism strategy focuses on five areas:
-- leadership and collaboration between government and
industry
-- inspirational, strategic marketing that creates a
unique and compelling brand
-- evidence-based decisions after consulting with
visitors and potential visitors
-- higher-quality product and experiences that inspire
visitors to travel throughout the province.
-- better access to Nova Scotia, and throughout the
province
