Saturday, May 25, 2013

Tourism Strategy Focus' To Attract New Visitors

The province is working with tourism operators to attract more first time visitors to Nova Scotia. Economic and Rural Development and Tourism Minister Graham Steele says the new five-year strategy helps to encourage tourists to make Nova Scotia their first choice and stop. The Nova Scotia Tourism Agency has already started to implement many aspects of the long-term strategy, such as a new tourism brand and marketing campaign.

The long-term tourism strategy focuses on five areas:

-- leadership and collaboration between government and industry

-- inspirational, strategic marketing that creates a unique and compelling brand

-- evidence-based decisions after consulting with visitors and potential visitors

-- higher-quality product and experiences that inspire visitors to travel throughout the province.

-- better access to Nova Scotia, and throughout the province