Nova Scotia has launched its 2011 provincial tourism plan (Nov. 29) to provide direction for building the industry and growing the economy. Presented at the 2010 tourism summit, the annual plan anticipates a competitive global market for visitors by focusing on innovation, helping businesses develop a competitive edge and capitalizing on the province's unique experiences and services. Tourism Culture and Heritage Minister Percy Paris says the department has advanced a plan for 2011 that will allow Nova Scotia to compete on the world stage as a top travel destination. In the Maritimes region, a new approach will allow every Nova Scotian the opportunity to become a star. In spring, auditions will be held for regional television commercials, with Nova Scotians sharing favourite local experiences.
The tourism plan for 2011 is available on the department's website at
www.gov.ns.ca/tch/tourism.
