MADD's Red Ribbon Campaign Set To Launch

MADD Canada's most recognizable initiative will kick off this weekend. A launch for the Red Ribbon Campaign will be held this weekend at Queens Place Emera Centre. The campaign is entering it's 26th year and serves as one of the most important events MADD Canada hosts each year heading into the Holiday Season. Vice President for Lunenburg-Queens Chapter, Laura Cormier says the red ribbons send a strong message.



Cormier says by displaying a ribbon on your car it shows a personal commitment to drive sober. The launch in Liverpool gets underway at 11 o'clock on Saturday.