A campaign to prevent impaired drivers from being on the roads was launched today. Campaign 911 encourages and empowers Nova Scotians to call 911 to report a suspected impaired driver. Bill Estabrooks, Minister of Transportation and Infrastructure Renewal, joined Margaret Miller, president of MADD Canada, and law enforcement officials to launch the Campaign which was introduced by MADD Canada in 2007 and now has programs in nine provinces. Effective 911 programs increase impaired driving arrest rates by up to 50 per cent.